GSE Blog: Best of 2021 and Big Series 2022
Every year, we like to take a look at the things we published in the previous year and get an idea of what kind of content everyone wants to see more of. This year, we had a pretty solid flow of articles, videos, and new web content for everyone to consume from the comfort of their home offices. Your feedback was overwhelmingly positive, and we look forward to making more high quality content for you in 2022.
Best of 2021
The major theme of the success behind 2021's posts was the series format. People really seem to love when we take multiple articles to get into detail about things we do at GSE, and because of that, we're going to focus the majority of the 2021 recap on the best of the different series that were published.
Industrial Design Series
Article Series by Justin Vizaro
In the months leading up to the release of the GSatSolar Series, Justin published a series of six articles that gave people a peek behind the curtain at GSE's design process. The series helps people understand every major feature decision that went into making the GSatSolar Series one of the most exciting satellite hardware products of 2021. GSatRancher was lauded among the best of NCBA at Cattlecon '21, and the blog series provides a rare look at what it takes to be best in class.
Oil and Gas Solution Series
Article Series by Justin Sowell
The Oil and Gas Solution Series was an excellent deep dive into the ways in which GSE products provide value to one of the most support-critical industries in the world. Sowell's series explains the value to lone workers, fleet managers, and data systems across all levels of companies involved in resource extraction. His personal background in the Oil industry provided him with a wealth of knowledge that emboldens the series with real-world applications.
Growth Through Innovation Series
Article Series by Justin Vizaro
Justin closed 2021 with a series of long (3000+ words each) articles that address the topics of innovation, product growth, and company culture. In the series, Justin takes aim at hiring better people, training people to be innovative, establishing a culture of innovation, and fun topics like gamification and incubators. In all, the series of seven articles is a comprehensive theory exploration of what any company would have to do to improve their innovative infrastructure.
Looking Ahead to 2022
2022 is our most ambitious publishing year so far, with a full content calendar already prepared. Because of the success of previous article series, we will be taking the series approach to a new level with four primary content series set to publish this year. We will also be experimenting with using multiple writers for different pieces. We will also continue to publish videos, case studies, and occasional theory pieces throughout 2022, but we are very excited about these shorter and more consumable pieces that will be going out this year as well.
Spotlight Series
Article Series by GSE Staff
We ran a pilot of the Spotlight Series in 2021, and after some refinement, we are excited to announce a significant uptick in the publication of these articles going forward. Each Spotlight Series article explains a real solution, using real features of GSE products, for real people. It helps everyone understand exactly how people in real world scenarios employ features of GSatTrack or GSE hardware to achieve their goals.
Save Time Series
Article Series by GSE Staff
The Save Time Series is one of three new blog series that will be coming in 2022 that explains the primary values of GSE products: Save Time, Save Money, and Save Lives. For the Save Time Series specifically, we will highlight how various GSE products help customers recover time in their operations, helping them become more efficient and effective.
Save Money Series
Article Series by GSE Staff
The Save Money Series is one of three new blog series that will be coming in 2022 that explains the primary values of GSE products: Save Time, Save Money, and Save Lives. For the Save Money Series specifically, we will highlight how various GSE products help customers recover costs in their operations, helping them become more efficient and effective.
Save Lives Series
Article Series by GSE Staff
The Save Time Series is one of three new blog series that will be coming in 2022 that explains the primary values of GSE products: Save Time, Save Money, and Save Lives. For the Save Time Series specifically, we will highlight how various GSE products help customers keep people safe, especially when it comes to intelligent remote worksites, lone workers, and fleet vehicle operators.